So there is no discount or profit to be made. 

I'm making great profits off them, but I'm having issues with my m-th bookings and I would like to raise my rates.

I also do consulting from time to time to share how leverage and build a profitable holding company or fix/flip entity.

In an oversimplified view, revenue of $1,000 and expenses of $1,000 offset to $0 and you made no profit...yet.

I had taken the entire profits from this flip and I reinvested it 30m away from where this contractor lived (DFW) where I myself, live in Wisconsin.

The cost to do this just comes out of the total profit margin. 

Being that my business is brand new, do I project business profit when they ask for the annual business income? 

He's had two successful flips so far and after this third one he's looking to pay off the HELOC and roll the profits into his future flips.

As someone who deals and talks to real Private Lenders (small shops run by a guy who lends his own capital and doesn't use big box), they have a hard and fast business model that produces the rate of return they need to remain profitable and curb the risk on their cash.So the best product for a budding fix and flip investor is the bridge loan which includes acquisition money and construction money. 

(I am a silent investor, the developer is doing all the heavy lifting, and we split profits at the end)