While I may be new here, I bring with me a diverse background in business ownership, real estate, web development, and paralegal services.

Discount rates and capitalization rates (cap rates) are two fundamental concepts in commercial real estate (CRE) analysis.

It covers all the fundamentals you need to know.

If I can't call and reach someone, that's a fundamental failure (don't give out your phone number if you're too busy to pick up the phone when someone calls).

If they do not comply, I would either change companies or try a software with web flyers to find applicants and do your own screening. 

Jeryll advocates using SEO and having the motivated sellers contact you rather than trying to identify the motivated sellers via any metrics or lists.My view is the primary difference is he uses a web page while mailers, text etc rely on the motivated sellers calling them   Also, you do not need to find many great deals.  

I do deliver it digitally through a web based app as soon as they book and then have a printed version at each property as well.

@Kyle StockfordHello and Welcome to BiggerPockets, the Best Real Estate site on the web.

Fundamentals are key for me. 

Comp's only matter for opportunity cost and appraisal purposes but if doing first 3 fundamentals correctly it always appraises.