You can't (and don't need to) do a 1031 on your primary, so that's off the table. 

Of course, sometimes it's difficult to sell a house this way if you have alot of equity since the buyer will have to come to the closing table with that amount of money before assuming the loan.   

The process went like this.1. marketing company in LA had a 1 hour radio show on the Big AM radio station there ever Sat. morning 9 to 10.. it was called the Radio round table and you had Mortgage brokers running it they would then talk about parts of the country were real estate was far cheaper than LA.. this drove hundreds of leads.

First: Define “good.”Second: Why would any owner want to leave money on the table, especially money sufficient enough to make a market deal a “good” deal for the buyer?

The table in the book does not match the text.

It sounds weird, but a vase filled sticks or small tree branches from around the property might be a nice touch on an empty table or counter. 

The only negatives with an assumable loan is that they take longer to close, 60-90 days generally, and you would also need to come to the table with a little cash to cover the sellers equity (if any) and some other closing costs. 

What do I need to bring to the table, and what are you offering to pique my interest?

Yes, that also means we are leaving some money on the table in the short term - but we do raise our rents every year by 5-10% and when turnover happens we take them to market rate.  

We keep all the instructions in our welcome binder on the kitchen table.