The market in the area is dynamic and continually changing.

I'm curious of the current market demand for student housing and appeal to rental investors.

Study the market.

You may also be able to "make your market" if you can hit a critical mass.

In the current form, I am constantly dealing with AutoCorrect failures when entering text on a mobile browser or tablet, inability to tag members, and quoting errors on text. 

There's a tenant that's month to month, rent is at least $800 below market rent, so I told the seller I need that unit to be vacant.

You’re definitely on the right track thinking through tenant demand upfront, especially with a lot of similar inventory sitting.For marketing, Zillow is really it.

How do you think government layoffs and DOGE will affect the rental market?

I know pools are a must have amenity to compete in many markets and I have to admit that I'm a bit hesitant to enter those markets due to the potential liability risk.

Government assistance/tax credits are of course a consideration that is factored in to the cost/benefit analysis of any form of new energy generation, as all forms of energy are heavily subsidized and always have been, long before solar entered the equation.