its funny how this changes with time and the market on BP  if you asked this question 5 to 7 years ago you get drowned out with the cash flow is the ONLY thing and appreciation is for gamblers my self I have always been about making appreciation games in RE.. by either value add building a new product or buying foreclosure and flipping or lending money and getting instant 12% plus returns . 

They actually failed to pay taxes in 1983 as well according to the follow up article below. 2 years later in 2017 the County reversed the sale voting 7-4 against “these out of town speculators trying to make a big payday” and for the fine people of their district. https://www.sfgate.com/politics/article/SF-supervisors-to-vo...

You get to take depreciation on an appreciating asset, you can even get tax credits for various projects and actions which depending the level your at equals a pay-day. 

Even in the off-season - you can optimize visibility by setting competitive pricing, using high-quality photos, and enabling Instant Book with flexible policies.For older listings, try adjusting prices with dynamic tools, highlighting upgrades, and regularly updating your title, photos, or descriptions to stay fresh in search results.These tweaks can make a big difference!

I see it from a guest's POV if they booked a place and show up to something that looks shabby, then instantly you are starting off on the wrong foot.

You can make exponentially more with leverage and phantom income (principal payday, future cash out refis with rentals to scale up and appreciation).

They put out fake news articles that they write themselves and have it automatically published using PR websites that push anything and everything regional news websites that instantly are published with review. 

I have a renter with a very nice Harley's that has to wait until payday to make the rent. 

Typically, this gets the subs moving at a much faster pace, as who doesn't want that Friday payday check!!!

For example, I've had clients walk into homes with vibrant orange kitchens or neon green bathrooms and instantly feel overwhelmed.