Suggest you go to their site, there is approx 7 videos for you to watch to see if you want to go to the next step. 

They moved in and within 24 hours sent the following letter (names have been changed): "Hi Dawn and Brian,Sindy and I are frustrated, disappointed, and really struggling with the idea of moving forward with the move into your home.We realize this is the first time you have rented a property to someone, and may not be aware of the responsibilities that landlords have, and want to inform you that there are habitability issues with the home that are quite literally against the law, pursuant to Colorado’s Warranty of Habitability Law, CRS §§ 38-12-501 et seq.

Click-through rate (CTR) helps measure how effective your ad is at grabbing attention, and if it’s low, you might need to adjust your targeting or creative.

What specific websites will they advertise your vacant property on?

That document they provided, with all the colored font, was a mess to wade through. The

Specifically I think a lot about the smells that travel through the duct work between the units.

What is the audience and goal of the marketing plan?

Go to Etsy and search for "rental property tracker," and you will find hundreds of nice spreadsheets to track 10-20 rentals, usually for under $10.Software has extremely helpful features like online payments, marketing syndication (click a button, and your property is advertised on multiple sites), electronic document review/signing, maintenance tracking, and owner reports.

He gives out a code at the end.

All the information is there if you actively pursue it.I think that many of these coaching programs are designed for those who want someone to walk them through the process.