They want the anchor to drive the most traffic and pay for most of the road improvements or the developer who is building that large development to front most of the costs.This should give you a basic idea of things to look into.   

In Analytics Tab down to Acquisition > Overview > All Traffic > Organic.  

You want to be able to tell the freelancer EXACTLY what your goals are in terms of position and traffic/conversion numbers.

We have an apartment building going up in Nashville that we've put a lot of money into the interior design, and even though these partitions will only be seen when the office is closed, the general area will still see a lot of foot traffic after-hours, and typical convention center-like partition walls will look really out of place with the level of design put into our common areas. 

Make sure to follow the ever-changing rules of search engines, otherwise, your site could become "blacklisted" - which will provide a tough time getting traffic and could bump you from Page 1 to Page 1,000,000 (okay, exaggerated number, but you get my drift.)To save time, you could also outsource this.

I know this because I just clicked on my signature link and there was an active visitor from my city, and the referral or traffic source was "direct."

Here is a CNBC story on using Pokemon to try to drive foot traffic. 

Rental traffic in my area expands four square in the summer months compared to the fall or winter.

Start with the end value of the buildings or lots and work backwards.Next check with the city or county to determine if you can do what you want to do and what is required for all zoning approvals and the time frame,Ask if you have to install curb, gutter, sidewalks, street signs, street lighting or any other special requirements.Are there any specific street design requirements, DOT requirements, permits or traffic studies.DWQ, Army Corp or any other environmental requirements or permits.General permit fees, proffers, water/sewer tap fees and the process of setting taps and connecting.

Not that I’m high on signs at all anyway, just saying if the foot traffic are losers you’re in a crappy area.