I never actually used it or anything, and whether or not it's a gimmick; I didn't care because in my opinion, it planted the seed for the future.

I don't care what your source of income is.

Daniel,We do have some clients that we take care of these items on their behalf.

They will take care of the rest. 

If you care to make this shiny object of storage any shinier, shoot me a PM and I will gladly share some free resources that new storage investors usually find valuable.Mike

Thank you @Casandra M...Yes situations come up that are not exactly cut and dry.

This encourages them to pay the last month of rent and leave house clean so that they get their large deposit back.If they get behind or break the lease, this extra helps offset what they owe plus any damage or cleaning you have to take care of.It is a small percentage of the time that someone turns in a 30 day notice and leaves the place clean and undamaged to get their deposit back.

I'd get actual numbers where possible like on taxes, insurance, utilities, yard & snow removal, etc then add 18% if hiring a PM to 'take care of everything.'

Anyone who purchased in that neighborhood OVER PAID and didn't care. 

They take care of cleaning, marketing, reservations, etc.