As others have said, fitting what is popular in your market or what will sell best is always the best strategy.

It's still important for each individual to test the software platforms to see which one they prefer.

@Kent FordI agree with @Ryan Konen regarding areas like San Antonio’s outskirts, parts of Fort Worth, and growing cities like Tyler and Lubbock, which are becoming popular due to relative affordability and job growth.We will see an interest in smaller metro areas where prices are more accessible and a surge in new construction aimed at entry-level buyers.

When you do that, you will have a platform to work off of.

I think off-platform marketing is more important here than almost any other market. 

WAS IS very popular strategy in Texas to non English speakers.

I know apps like AirDNA are popular for assessing short-term rental data, but I’d love to hear what other tools or platforms you all use to evaluate markets and find promising investment properties.Questions for You:•What apps or resources do you recommend for analyzing real estate markets and identifying strong investment opportunities?

If you have an integrated account and receive the inquiry from VRBO, but then book the guest off platform they double their commission rate to 10%. 

With platforms like Airbnb or Hipcamp, you can attract travelers looking for unique stays.

I found a local investing group to join so that I can learn aside from this platform.