You need to pay attention to things like rental demand, upcoming developments, and overall area growth potential.

The macroeconomics here is booming - the tech sector growth keeps the population and job market growing and rental demand strong.

Think of it this way, for example...If your rent is $2000 but it is vacant for 2 months that means your effective growth income (EGI) for a year lease = $20,0000But if you lower it to $1900 & it sits vacant for only 1 month your EGI for a year lease = $20,900You can play with the rent numbers & how long you think it could remain vacant, but at the end of the day the most expensive route is vacancy.

Owensboro, the state's 4th largest city, has a population under 100K, and many OOS investors prefer cities with at least 300K residents and strong job growth.

Silicon Valley job growth in tech and manufacturing, low property taxes, and landlord friendly. 

It's a huge city, a lot of growth seen in that time.

No surprise, this, along with job growth (HP is a large employer) forces prices to stay high as demand creeps up too.

What I did find is that as a builder in eastern tennessee, I could build STR cabins for less than 70% LTV so that I could effectively BRRR my way into growth without coming out of pocket for a down payment.Now it does take a lot more cash to do because as a builder I have to front a lot of money at times (land, permits, each stage of construction while I'm waiting on the draw). 

Quote from @Trent Reeve: Quote from @Bruce Woodruff: Quote from @Issa Joseph: I DIDNT GET IT LOL for now my business plan doesn't support this purchase but an extra 10k per unit per year profit is significant growth in revenue But ask yourself - how much of this $10k increase (remember alleged) could you gain yourself by doing research and asking questions on this forum.......? 

Columbus is an absolute goldmine right now - it's got robust job growth, a booming tech and university scene, and consistent strong rental demand.