Margin calls on leverage portfolios is the driver in many ways.

Last night, Friday, we placed our first 30 signs at key intersections of our target area and at a couple of on ramps to the freeway leading into downtown, so I’m positive they are getting tons of exposure.

Not to mention the market rents if that is your planned exit strategy.They key is to educate yourself.

A bit like handing a High Schooler with a new provisional driver's license the keys to a highly tuned sports roadster.

What r the key items I need to put in my letter?

Rich,Thanks for posting the book review.If the book is more helpful to experienced people and some mechanics are left out I would like to suggest we fix the problem.Post the key variables that Wendy says are important when evaluating a market at a distance.

I mostly use a few fingers and the delete key (a lot).

If the wife shows up, and is on the lease, give her the keys.

A lot of Starwood Development's key people have come over from Intrawest Placemaking so they do have the resources and experience in this industry to develop successful projects.

The key is research!