My plan was to do a combination of cold calling with social media marketing and then paying for advertising (like Facebook, Zillow, Home Light).

@Shawn Lawson meet-ups, social media places like Facebook groups, seminars like this one https://bec20.com/

Or getting in front of the path of progress not investing were the path has over run the progress and its in economic, social  and functional obsolescence.  

Regarding a mortgage loan- Study and understand the implications of borrowing a downpayment if you go the traditional route for a loan (Fannie or Freddie).  

On social media?

We have several ways of advertising our properties, social media, proprietary data base, and yes, MLS.

I want to be able to have a social media presence and connect them both.

There was plenty of time to work 60+ hours, exercise, manage real estate, and have a social life...it was easy. 

You can also buy lists from companies like list source and there are some REI software companies that have a cash buyer search feature.Best way to find motivated sellers is to purchase lists and compile lists from city and county for 60-90-120 days late on mortgage, pre-foreclosure, delinquent taxes, water cutoff, code violation, probate, divorce, high equity, etc. and mail or cold call.Other methods are driving for dollars, door knocking, wholesalers, craigslist, Realtors, FSBO sites, expired listings, foreclosure sites, put out bandit signs, billboards, newspapers, other offline publications.You can use pay per click/adwords, facebook, Linkedin, Youtube, and other forms of online and social media marketing.

But, you should find out the tax implications of putting a rental "into service".