More specific: how do you personally keep records? 

Specifically, I am focused on wholesaling as a way to build enough capital to start investing in SFR/multifamily with a buy and hold strategy.

So, the first question they usually ask a PMC is about fees - instead of asking about services and HOW those services are executed.EXAMPLE: PMC states they will handle tenant screening – what does that specifically mean?

A real estate lawyer obviously but is there a more specific term/type to be looking for?

This seems oversaturated and un-strategic, but I know my neighborhood well and believe I could differentiate here as well.Engagement sequence would be a mailer with a handwritten address, cold call, text follow up, cold call, email, then qualify / disqualify leads.Using my rental income, I have a ~$1k / month budget for marketing and tools.

Why not post your budget spreadsheet for us to look at?

Then, you decide on the combination of these finishes that works best for your taste and budget. 

If you have specific questions about property management, I'll be happy to help! 

I'd just like to know the specifics on what California law says about this kind of situation, without having to hire an attorney as this is rather minor.

(Quoted about 8.5% rate on a DSCR loan, and budgeting 10% of rents for capex, 9% for PM, and 5% each for vacancy and maintenance) After-rehab rents would be about 1350-1500 based on comps.