For the innocent advertiser just starting out with Google Ads, leads might seem like the ultimate goal. Everyone wants leads, right? That’s the be-all and end-all, right?
WRONG.
Even if a keyword consistently brings...
One of the biggest mistakes an investor can make when deciding to take the plunge and start spending money on Google Ads is targeting the WRONG keywords.
It’s true that one way to use keyword targeting is through “br...
If you read my previous post, I emphasized the importance of showing up for the right keywords. If you thought that was just a one-off issue, think again. Take a look at this ad, which is clearly targeting a keyword t...
When it comes to Google Ads, every dollar spent is crucial. Google Ads can be your best friend, but if you’re not doing it right, the hungry competition can quickly take you out—and all for issues that could have ea...