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As a Developer and Investor in the Rawland Development and Glamping Industry.Also have AI Technology designed and developed for STR Industry.

How does one define design choices, etc?

A well-designed collage can work wonders as your first photo!

However, I constantly see syndications advertising very attractive return.  

Great amenities, great photos/drone shots, great design.

From what I've seen, Jacksonville has attractive housing prices and rental rates.

People that are good at branding and review designation can bury those low reviews and I wouldn't want to own someone's reviews but I am not your audience as far as a projected buyer as we purchased ours for a deal and they are both higher end beach stilt houses that are side by side and neither had been listed as a STR on any platform, we built it up with a direct book site and also use the platforms as well as the local website in the area to book. 

This habit saved me from a big surprise during my first year.The actual transfer process is simple: use a designated account for your Airbnb business.

BiggerPockets is full of resources designed to help you along your journey, whether you are just getting started or a seasoned investor.