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But, you could also spend double or more in the long run if you don't buy nice-ish furniture that will last and upstand all the traffic that will come through.

You want a house where the bedrooms and bathrooms are as separated from the flow of traffic as possible, allowing for maximum privacy for each housemate.

The property consists of 3 front units touching the highway with good traffic.

It normally takes 1 h 30 from Cancun airport to Tulum and that's what it's taken me on average - it can be less with low traffic and if your driver speeds because you could miss your plane ;-).

The 4 bedroom appeals to families and have to be in an area that will appeal to families, such as excellent schools, parks, less traffic etc. 

I would look at 1500 square foot spaces in high foot traffic areas as these are the easiest to rent. 

Also, the web of entities that Glenn mentions is truthfully pointless.

Similarly, retail might be near the residential area (but on high traffic roads), and light / heavy industry is far from the residential - but close to freeways and rail infrastructure.

Too much traffic.