While you have the potential of getting highly-targeted traffic using PPC, it can be costly if not done efficiently, meaning you have to constantly view your results and continuously test new things.

Permit feesSchool feesOther fees (parks, traffic signals, etc.)

Just wrote an article on my website on how to reduce the number of keys we keep as landlords and how to get them organized.

It sounds like you just want a tenant that would be a juice bar because you believe it would get good traffic from the 24 HR Fitness.

If you just focus on organic growth, you can equal the successes of PPC for much less, but it will take much longer.

But, unless the same care and attention to caring for customer needs, and wowing them with great service is maintained at all levels of an organization, it may not make much difference.

This is a great idea and can help with organizing if you need. 

In some markets, it will increase value of the home, but in higher cost areas of CA, it will reduce foot traffic whenever you put on the market due to its classification. 

This way Investors can review, have their CPA review and organize their tax strategy. 

There are a couple organizations in that area worth checking out...one is from 1974, the other is only a few months old (Impact Services & Kensington Corridor Trust) Impact put out a strategic plan for the neighborhood that you should check out if you're going to invest there.