Unfortunately investing in new builds for appreciation with the hopes of assigning properties does not work for a first property without great risks involved, it's akin to gambling.

@Paul Sandhu is there a web site that you use for that?

Real Estate is the King of Assets.it's never worth zero.You cannot add value to a stock.Stocks are gambling.

very true, with inflation through the roof and interest rates going higher it will wipe out the lower class.. which I know at some point they would need to lower rates not counting the resection we are already in "just not announced yet".. but correct it's a gamble

With an ARM loan you are essentially gambling that when its time to refinance (in 5 years), the rates then, will be at or below your current rate for instance.

Having a solid inbound web site for prospects to land is a good place to start.

I'm not being factious, I'm just genuinely curious what this "add value" looks like in todays web culture.

Its always a gamble.  

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TBH, I would start with something like Excel or some other free web based software while you get started.