Customers are often buy into a lifestyle, a feelgood factor, or a 'story'.The most aware businesses fully understand what the customer is buying from them.For example, Tom Peters quotes the Harley Davidson executive who said: "What we sell is the ability for a 43 year old accountant to dress in black leather, ride through small towns and have people be afraid of him."

In order to go straight to the bank you need to have met two prerequisites...1. the bank should be a small local bank2. you need to know the specific property you are calling about.If either one of these factors are not met, I would not bother wasting my time.

It is not the sole decision, but is a factor.

If it is the entire house you may want to factor in a larger than normal budget for flooring.

It took a lot of hard work and HONESTY, INTEGRITY and EXPLAINING.

Why not just integrate online dating features while we're at it, Tim.

Also make sure to set the timeframe, so Cyberhomes can perform a cost factor of money adjustment over time.

I'm also dealing with less of an investor pool so I have to factor that in too.My area is still fairly stable so I would guess that in most other markets you will need to be drastically lower than my numbers to be moving property quickly.

Hi Mike,Unfortunately, I don't think this deal is looking good for you depending on a few factors.

You can't use the cap rate as the sole evaluation factor to make your buying decision if you are using financing.