I have heard many times (from managers much smarter than me) that if you aren't getting as many eyes on your listing as you want, then you must lower the price!   

When I had to switch Property Management companies, they suggested that I do include pets in my rental listing. 

If you research recent sales you can always provide the appraiser a list of those sales.One of the best ways to insure a higher value is to update the property using materials and fixtures that are popular and common in the area.

It felt like a dream come true—until I moved in and discovered a flooded toilet in my unit that didn't come up in the inspection.

The itemized damage estimate that my insurance provided me lists an Actual Cash Value that is 15% higher than my Dwelling A Coverage. 

Also If the names are correct i searched dca database and found neither license listed under the name or business. 

Forgot to mention:knowing the rental laws and having a solid lease is a must--a level 10.I love @Drew Sygit post and list! 

You can buy lists and cold call them.

People listing a budget of 50k, 100k, 200k in NJ (never will happen).

I also like to check reviews on platforms like Yelp, Google, or even Angi (formerly Angie’s List).