All three must be fully understood and incorporated simultaneously in order for any of the three to be fully effective. 

Listing Spark , Realmart etc. 4.Working on the logo and other marketing strategies so that we can put our company sign in the front yardThere has to be more than the above.

My initial idea is to offer a bit more than I would be willing to pay - that would incorporate "interest" into the price. 

At this stage from a boat slip rental perspective the cap rate is only about 5% but it could potentially be 12 lake front town home/ condo lots with two open water lots, it could be used for RV spots, or it could be a commercial bait shop/ lake front restaurant (currently there are no restrictions, property is in an un incorporated town).

., perhaps it would be better to incorporate to get a lower tax burden?)

However, after the initial deal or two, the question arises as to which route to go down, i.e whether to incorporate as an LLC,(or other entity) and if so as a C corp or S corp.

@Dean Carlson The front page of Legends Escrow has the logo for Chicago Title in the header.

The LOI is a great idea, I haven't been doing that but should incorporate that strategy for sure as well as providing more than 1 option in the LOI and stating the benefits of the seller with each option.  

So far we have vehicle signs, people with logo tee-shirts, and yard signs in front of houses in addition to mailings.  

I have hire a branding company to brand my business with a name, website and logo.