Tax strategy plays into it.With just a few properties, a Google sheet/Excel sheet works just fine.

Only issue is you have minimal insight on monthly performance unless you download the bank statement and then build custom charts in excel or google sheets. 

Google MapsGoogle Maps is a fantastic and free tool for scouting potential properties and understanding neighborhood dynamics.

Do they have any Google reviews? 

Yes I invest in midterm/short term rentals myself in SA and I help many investors in my network and on bigger pockets find rentals here in San Antonio/New Braunfels.you can read some of my references and testimonials on my profile or google page 

This is a long-term strategy but essential for building engagement and trust.Apply the 3 Pillars of Conversion: Implement my 3 Pillars of Conversion in everything you do (just Google it—resources are available for free).

Deals come to you.Here is what a credible website that ranks #1 on Google produces.

This is especially valuable if you’re running paid ads on social media or Google to drive traffic directly to the listing page.SEO and Branding: If you create a unique, SEO-friendly URL (e.g., “123MainStreet.com”), it can make the property stand out and be easy to remember.

I'm unsure of what their tool stack consists of but I would presume it to include data associated with an estimate regarding how frequently specific keywords are searched for on these platforms (and potentially broken down by market).

Key word there is "if."