for Mike to show up u have to say the magic word.....  

The magic here is control and assign

Its important that all of the decisions makers are there so we can come to an agreement to buy your house, will all of the decisions makers be there tomorrow when I come out to buy your house.The nice thing about my program is that when I buy your house you can have your money on the day of your choice.When I buy your house I will buy it in AS IS condition.This list goes on and on however when you build into your script the idea that you're buying the house eight times magic starts happening.

I found that most people going to the seminars produced by the big name Guru's have an expectation that there is a magical formula and they will get rich overnight.

Now you can take high quality pics or video with your phone and magically send it to someone else anywhere in the world. 

I agree with Joel though, even at LP issuance, they're waiting for the magic principal reduction, or hearing thy can live 2,3 or 4 years for free.

Somehow, many of us were able to become successful without the magic tool or concept that is being bantied around these days by the various gurus.

What is your magic marketing message?

“Success is neither magical nor mysterious.

Also, most of the mail-houses that have templates for letters are the same generic messages anyway, so don't think their letter gets you magic results.