I think the biggest thing I look for is the replicability of the rent.

I want to replicate it 100X's!

Looking at a competition standpoint, I would consider places where it will be fairly difficult for others to replicate a product you're looking to share.   

Just make sure your property has something that cannot be easily replicated. 

I have pretty detailed datasets, I rarely can replicate the medias "data"

Even if their experience is real, it's probably the 1% and unlikely you can watch a few hours of videos and replicate their success.There are more tips, but the main point is this: you are responsible for your success.

The classic charm that comes from a house like this is very difficult to replicate.

The general idea is to use Helocs to replicate hard money.

In any location where that’s possible, it’s quickly reflected in the market price of properties there.if I had a secret that allowed my STRs to get cash flows that others couldn’t replicate with a similar nearby property, I’d definitely be keeping that to myself 😀

It will likely cost you more than 10% if you try to replicate this process.