Consider the ones that paid $20k - $40k on their credit cards for the full mentorships, spent thousands more on data sites, thousands more still on direct mail, email blasts, then even more on SEO and SEM.  

Do they pay for vacation pay, medical insurance, workers comp, payroll taxes, PTO & holidays, ongoing training, trucks & commercial vehicle insurance, liability insurance, admins, marketing, SEO, liability insurance, bonding fees, licensing fees?

Online Presence: Invest in a professional website, social media platforms, and SEO to ensure potential clients, investors, and tenants can find you easily.

In addition to looking at their reviews, see who wins the SEO war if there are multiple PMs with direct booking sites.Google the lake name + cabin or rental house and see who pops to the top.One other question I like is "What makes you different?"

Unless you are good with SEO I'd recommend just paying the fees on air bnb.

I've been a PML on over a dozen deals, I'm part owner of 2 mobile home parks and part owner of a SEO start up biz.All of these deals were brought to me from the subto community-I didn't have to go looking for them and that's the power of this community.

SEO targeting keywords such as "homes for sale in [location]."

The first thing is SEO.

Make sure your listing is SEO optimized with the right keywords to attract more renters—many property management companies can help with this, along with tenant screening and payment management.

Quote from @Seo Hui Han: A HELOC and a Home Equity Loan are the same thing.I have an excellent residential mortgage broker who can help you with this, he's based in Orange County.