No winner, they all sucked e.g. misspelled owner name, address, misspelling in the body of the letter, contradictions.

Most businesses if something dollar for dollar equals zero or better they will keep doing it as it gains exposure.You have to make sure the marketing is right for your message and targeted audience.For example if you sent 10,000 random letters out you might get a few hits from someone you just stumbled upon but it wouldn't be the results of a focused, concentrated, and targeted mailing effort.Most want a 2 to 1 ratio or better meaning for every dollar spent 2 are coming back in return.I like to target specific properties I think are quality that I know my commercial real estate clients would like or that I might possibly have interest in for myself.Once you have a winner you keep doing it to build a snowball effect and cement yourself in the marketplace.

(Winner gets a $50 Walmart card.)We bought a house yesterday, $20k.

But yards are smaller and depending on the area the houses can be very close together.Bevo, Dutchtown, Marine Villa, Benton Park West, Mt Pleasant come to mind.

@Travis Watts Agreed on winners vs losers...just that hard lesson pushed me into what I'm doing now, which I enjoy. 

If auction winner, lease or resale.ALL of this is determined by the balance of mortgage ... are can it work with a balance, as long as there is high equity?