Tax strategy plays into it.With just a few properties, a Google sheet/Excel sheet works just fine.

For the innocent advertiser just starting out with Google Ads, leads might seem like the ultimate goal.

If it fails to load within that 1-3 second window You don’t need a master’s degree or a Google certification to understand that this page is bleeding money for its owner.We’ve discussed how 1-3 seconds is the ideal load time, but what happens when it exceeds 3 seconds?

I’m not sharing it to criticize the site owner, but rather to highlight how small mistakes can cost you money when advertising on Google.

Only issue is you have minimal insight on monthly performance unless you download the bank statement and then build custom charts in excel or google sheets. 

All of this needs to align with a motivated seller's ideal image of their perfect cash buyer.Let me explain:When you do a Google search, let’s say for a contractor, you already know what you're looking for, correct?

When it comes to Google Ads, every dollar spent is crucial.

Google MapsGoogle Maps is a fantastic and free tool for scouting potential properties and understanding neighborhood dynamics.

Do they have any Google reviews? 

Deals come to you.Here is what a credible website that ranks #1 on Google produces.