Implementing unique design cues and/or a small solar system could do just that (especially in areas where consumers are more conscious of social/environment/green issues).

Have a clear conscious and good kharma. . 

One of the biggest things I learned through my counseling education is/was good intentions doesn't mean a decision/action was ethically sound.I am a human and I still feel bad for people no matter how clean my own conscious is. 

Or maybe I'm too nice/tenant conscious...

@Christopher Lane it seems to me that your wife is projecting HER OWN fears of making money onto you which is natural for a spouse who may not be conscious or aware of themselves.  

You have to consciously choose to be the outlier to make this work.

That's embarrassing, demeaning and deplorable, especially to someone who is already so self-conscious. 

@Samantha Miller you want to play by the rules for your own conscious even though you feel deceived, the rule is novel and bizarre, and they have no possible way to enforce it.

I think if anything, this is a risk I need to consciously accept when choosing the turnkey route.You really do need to place an enormous amount of trust in someone that they are selling you a great investment.Agreed.

I simply think it is always worth a reminder that yes, social consciousness and investing are 2 separate concepts, but you are certainly welcome to be a socially conscious investor and still achieve great ROI.