Every site definitely has their bad apples, but the awesome thing about this site in particular is the awesome amount of research and due diligence and backup the good apples do to shun the bad ones.  

@Lance LvovskyWriting on iPhone but meant to say basis step up in post above.

Maybe I'm mixing apples with oranges?

If you bought a TV that you use to watch the highly educational programs on HGTV - then it's a stretch, at best.I doubt that your $12k rental business needed $20k of some business-only equipment.If you bought something that is only partially used for business, like an iPhone or power tools - then you can only deduct the business portion (percentage) of such equipment.

Very expensive clicks out there, so the overall lead cost is high, but we want every one we can get.AdWords and SEO are really apples and oranges.  

For some reason, the iphone is bad at the auto correct in the BP app.

@Dana KelleyWhen you don’t know the differences in pile types and how they work, you are not comparing apples to apples when you try to compare cost per pier/pile.Push plies for example.

This is not apples to apples but if your profit margin (in FL) is 15% or greater you should  be able to keep your head above water. 

Do one task at a time in each app so you can compare apples to apples.Load a property with pictures and details.Market that property.See what your marketing looks like from the public's perspective.Submit a fake application to see how easy the process is.

Just to keep apples to apples and cashflow projections honest?