But people worry too much about optimizing, as though that is going to be the make or break factor. 

Build your account, fund it, and it will optimize itself and you'll be tweaking the ads and keywords, and in a month or two you'll have a good idea of your cost per lead and if your budget is driving enough opportunity for you."

I have sometimes thought that the optimism on this board reminds me of that movie.

I used to do the bulk thing with an assistant but some owners had properties that were non optimal for my clients.

Living in sub optimal conditions to be close to work is no longer necessary.  2.

I’ve also been looking into creating a website and going the SEO route but I know this takes time to optimize.

I do think I am getting less than motivated/not-optimal folks visiting.Hey overlooked something important.It doesn't matter how interesting you and your wife are, it doesnt have much to do with conversion.

By calling them back you risk ringing them at a less than optimal time due to personal issues or mood at that moment.

I am surprised at HOW bad the response has been thus far.I don't at all think that the piece is optimized but you still figure I would have gotten a few more tire kickers looking for retail and more POed people asking to get off the list.

How do you drive traffic to your IC site if you're not utilizing PPC or some sort of search engine optimization?