Make sure it optimized and have lots of educational content to server them.

Before I go into optimization changes I'm going to address how to figure out YOUR numbers, and what YOU should be hitting.This is all a math problem and you just need to figure out your equation with specific metrics.Do the math.

I have sometimes thought that the optimism on this board reminds me of that movie.

Each lead will have greater potential because you can focus your attention optimally.

How do you drive traffic to your IC site if you're not utilizing PPC or some sort of search engine optimization?

He said once he started putting his well designed hi converting mobile optimized website on His direct mail pieces, he started to get more leads from his direct mail and those leads closed at a higher ratio then ones that called in on the phone.

It should work perfectly because, from what I can see, the site is "mobile-friendly/optimized".

By calling them back you risk ringing them at a less than optimal time due to personal issues or mood at that moment.

I am surprised at HOW bad the response has been thus far.I don't at all think that the piece is optimized but you still figure I would have gotten a few more tire kickers looking for retail and more POed people asking to get off the list.

Living in sub optimal conditions to be close to work is no longer necessary.  2.