Our hypothesis was that by having the highest-reviewed properties, everything in the business would become easier.Paid Cleaners Well: Cleanliness was the biggest factor impacting reviews, so we decided not to take any chances.

When the biggest buyer in the market is gone, supply balloons and rates have to go up to bring in buyers.

The biggest ways IMO are MLS data, multiple solutions for sellers (off market cash deal or listing), ability to rep. yourself on your own deals (saving on commission).Commission savings adds up fast when you're doing multiple deals a year.That being said, there is cost to having a license so if you're only doing a couple deals a year then it might not make as much sense.

My biggest issue is that I’m using personal funds as owner contributions to these accounts and money moves from account to account on a consistent basis, so I’m trying to be diligent in proper accounting. 

I think your biggest asset is the 2.25% rate and the 2019 CA property tax basis.

But my biggest advice, make sure you properly comp the property. 

Turnover and vacancy is often the single biggest expense. 

And what’s been your biggest ‘aha’ moment in uncovering hidden opportunities?

The biggest trade off I have heard from someone (also not a CPA/tax advisor) that qualifies as REPS is upon sale, you no longer have long term capital gains, but rather active income.  

What are your biggest challenges with financing your investment deals?