The broad, long-term forces, such as aging U.S. population, that have been keeping inflation down over the past decade are still in play and should outweigh the inflationary influences of the stimulus.- REITs multifamily data shows unfavorable changes in the coming market. 

Actually, it's not marketing in the conventional way as much as it is networking, having persons in areas of influence or in positions that can facilitate opportunities that feed business to you.Consider building a loan servicing activity in your name.

They are most likely going to finance it, so their personal debt load sharply influences the decision of potential lenders.

As @Anna Watkins said earlier, the safety of your area is absolutely going to influence guest opinion and their impressions of their stay, which is subsequently going to be reflected in your guest feedback.

And influence the path this takes?

The classic Nothing Down by Robert Allen let me believe I could be an investor.How to Win Friends and Influence People by Dale Carnegie is one  I try and re-read yearly. 

I'd recommend doing some sort of sales job, That way if you work hard and get past the learning curve of selling, you will have a good income plus now will know how to sell and have more influence with real estate negotiations

I for one will be looking into a good PM in the future as well because of my experience ( this may have been an exception but it did influence my decision to stay longer at the property)

Three trends we expect to have a high level of influence are:1) Slowing Tier I Markets and the Rise of the MidwestPrices in Tier I markets, such as San Francisco and New York - that saw sharp increases in 2013-2015 - will continue to soften in 2017.

As an example, the property tax structures between California and Colorado are very different, and so would influence the operating expense numbers for the same exact apartments in those different respective markets.