It's icing. 

Now he says when he reads about an 84 year old passing away he thinks, “damn, struck down in his prime”!  

Break The Ice!!!

It was an ice box inside the house with nobody home, all blinds open, and a blanket on the couch for when she got cold I guessed.

Then when the market crashed many equity investors as we know got hammered ( I was one of them) So then the Marketing companies repositioned the message and came up with a few new tag  lines:" appreciation is only icing on the cake its all about cash flow don't care if the asset ever goes up in value"" Live were you want but invest were it makes sense"and so on.. so you have the last 10 years of investors primed for cash flow and primed to buy were the numbers are highest vis a vi a passive rental return..

Need to ice in front now. 

Cashflow is just the tip of the ice burg.

The insurance portion is just icing on the cake and a perk for the family after I pass.  

There's opportunities in multiple sectors both in and out of real estate, like the conversation I had last night with a young lady who is following her mother's footstep in Ice Cream Trucks.

There's not much there, and it's always struck me as economically depressed, and as a city definitely not on the uptake.