Maybe I'm mixing apples with oranges?

Very expensive clicks out there, so the overall lead cost is high, but we want every one we can get.AdWords and SEO are really apples and oranges.  

@Dana KelleyWhen you don’t know the differences in pile types and how they work, you are not comparing apples to apples when you try to compare cost per pier/pile.Push plies for example.

You mentioned possibly going with HML, and others suggested some FHA variants, but what about a simple IO Bridge loan?

How can I get the app for IOS? 

FL, NY, MD, CA, VA, NJ, Horizon Bank, Kalamazoo MIHuntington MI 75% LTV 5 yr IO product available.

This is not apples to apples but if your profit margin (in FL) is 15% or greater you should  be able to keep your head above water. 

Do one task at a time in each app so you can compare apples to apples.Load a property with pictures and details.Market that property.See what your marketing looks like from the public's perspective.Submit a fake application to see how easy the process is.

Just to keep apples to apples and cashflow projections honest?

Do one task at a time in each app so you can compare apples to apples.Load a property with pictures and details.Market that property.See what your marketing looks like from the public's perspective.Submit a fake application to see how easy the process is.