If you're comfortable with technology, it's possible to laser target your prospects these days.For example, Facebook advertising offers great demographics and geo-targeting.Also, media buys have evolved and ad rates are dropping fast in some cases.

Marketing seems like it could be a challenge if seniors have trouble with technology and internet? 

KW as a whole just seems to be technology forward. 

Or could strategies to use current technology and apps to drive for dollars?

I was listening to your book today@David Greene and your part about using technology to help me led me to search for more info about Apple Numbers.

I have been living in San Diego and invested both locally and all over California back in 2008 and till today. at the past several years I own and manage rentals across the USA - Cleveland Rochester Orlando south bend to name a few markets, Investing and managing the rentals - all the way from my office in Israel.as I have learned - no one will be better selecting tenants then YOU, if you have some time (despite time difference, here in Israel it is 10 hours difference so I am  quite familiar with the hassle) - then in order to have good returns on your rentals - just DIY. yes- use an agent to "place" a new tenant, but you choose the criteria, you talk to the prospective tenants - previous land lord and current employer. then after you have a new tenant (dont forget to pay the local real estate agent a nice commission for pacing the tenant) - try to manage the unit your self , build relationship with the tenant.I have found that by using some technology at your side - you can keep good readerships with your tenants for the long run, if they have something that needs to be fixed - just get some local handy man to take care of it, regardless you live in Cambodia - several phone calls - and you will solve your problem.

Additionally, note holders are now able, through data base technology, cost effectively track title transfers in most jurisdictions.  

Technology?  

The technology is complex, but here is the basic way that it works:I download GPG and use it to create a "secret key" and I am the only person in the world with this secret key.

Understand that Lonnie is 70+ so not as technology savvy as most people here.