At some point they need to monetize, because every business needs revenue.

The business model intentionally loses money to acquire customers, then the monetize after they have customers.

However, when I run the numbers, I can't seem to convince myself that keeping it is the right play.The numbers:Market rent for our area: $2,200/moPrinciple and Interest: $927/moTaxes, Insurance, HOA: $687/moEstimated Vacancy, Repairs, and other misc items: $321/moNet cash flow after reporting income, write offs, and depreciation comes out to about $1,000 per year$1,000 per year on about $100k in equity paid thus far is about a 1% cash on cash return.

The 3 commandments of REI are, always have been and always will be: You MAKE $ when you buy (and I'd add "....when you buy RIGHT")       You AMPLIFY profits when you reno/update      You REAP profits when you monetize (this can be sell, rent, re-finance, heloc, many more ways to reap profits than just selling)If you buy WRONG, over-priced, you just bought a boat full of holes, you will be bailing water while trying to repair those, there is 0 way to "sail right" in such a ship.

It's better to allow pets but have some controls in place and monetize it.I highly recommend petscreening.com to screen the animals.

If not, excess NOLs will be subject to the limitation, and not be monetized to their full potential.

A lot of investors actually do end up getting licensed because they find that a lot of the seller leads that they used to just throw away can be turned into listings and monetized that way.

Make sure it is a mature market (well established) that has friendly regulations where the municipality has already found a way to monetize through tax revenue.

Check out a monetized installment sale. 

I do not claim myself as a veteran but got exposed to the real estate business for quite some time.I look to associating myself with a wide network of expertise that begins with exploring the property, pricing, fund accumulation /investment, management, and even monetization of the property.