They seem to have gone dark somewhat--I think after one of the other guru programs got sued.

Or maybe you completely go out of the box and do a bright colored plant theme.

I will add, your free to run around with rose colored glasses on, I'd actually prefer persons do that vs the alternative of running around preaching doom is imminently around ever corner as some others do, that's just annoying.

In my demographic I have not had to worry about that as I rent out to people with skin in the game.

I probably have less answers for you, and more questions...We don't really know your experience level, so my first question is, do you realize you typically have to have about 20-25% "skin" in the game for this purchase?  

We have color-coded 104 of them at our website.

As you can see, there are a lot of ways to skin the cat. 

Maybe they raise some equity direct from immediate family (IE - mom/dad/sister/brother/grandparents/uncles/aunts/cousins), but the majority of the skin in the game is the GP's own.

Everything should be in writing, down to the type and name of the kitchen cabinet handles, the tile name/brand/color, the texture of drywall,....everything that will be a part of this project must be in writing attached to the contract and signed by both parties.

The idea of even a little bit of debt makes my skin crawl and want to run for cover.