It's more important than doing individual property analysis, because when you do a proper market analysis, you are analyzing ALL of the properties in any market(s) at the same time.Now, one of the analysis "pitfalls" is not understanding what defines a market, or more importantly, a Micro-market.Another problem is focusing on one strategy, and trying to fit each market/property. 

Quote from @Dana Hagans: Hey BP community, I’m looking into a potential flip in New York, and would love some insight from experienced investors.

What approach is correct?

That’s what this community is for.

Congrats on taking action and networking within the community! 

Hi @Ahmed AmiriWelcome to the community!

Whichever company you choose, you'll be fine as long as you cut out all the noise and focus on income-producing activity.All the best!

@NA NASince this is your first purchase, focus on finding a property where the numbers work, rather than just any deal.

@Brian LuterYour focus on small multifamily and land acquisition is a strong strategy, especially for scaling and long-term value creation.

If you take that focus off the table and understand this is a very complicated business that tends to be really lucrative over the long game, you will be ok.