You're the fish.They often use a mix of fear, threat and urgency to push a target to act.It can be as simple as a 24 hours sale from your favorite shop that requires you to log in to your account first or your boss asking you to wire money right now or he/she/they will lose an important contract that will cost millions.So cybersecurity is important because without that, you might have an incident that can cost a lot of money, impact your reputation and might affect your credit score.

Any thoughts on how to choose - what metrics to evaluate, resources to read to help? 

Is there a reason you're choosing to build out the building next door as offices?

Start small with one property, choose a strategic location, stay transparent with lenders, and ensure tax compliance.

I would choose the option I'm most excited about and can get behind!

There are plenty of markets, a lot of people choose the Midwest.

Choose a multifamily or single-family investment approach, consider low cash flow priority, and monitor interest rates and seasonal timing.

Choose a HELOC if the property is appreciating and cash flow remains strong, or a 1031 if you want to diversify or upgrade assets.This post does not create a CPA-Client relationship.

They either had below mkt. rents or high vacancies and bad reputations and with super managing them I significantly grew the cash flow. 

After the framework is filled out, our acquisitions team will start curating a selection of homes specifically for you to choose from.