I was hoping to get some insights into the Lebanon and Whitestown areas as far as the economics/demographics.  

Demographics ?

Most national tenants want strong demographics with population, median income levels, great access and sight lines to the property, and high traffic counts.National tenants tend to not be in the weaker type areas and only dollar stores and local type banks go there.

You need to look closely at not only the numbers, but the environment (neighborhood, demographics, crime, access to services (bus, transportation, etc.) and proximity to jobs). 

@Bruce WoodruffLooking at demographics, do you see baby boomers selling their high value homes and moving to cheaper areas, especially moving from places like Boston to Florida, or NC?

I worked as a firefighter in this city for a little while so I'm fairly familiar with the layout, demographics, etc.CompetitionAll of the self storage currently built in this town is on the far east side, sandwiched between the only major highway and all of the population.

It would be best if investors focused closer on the job growth in your target demographics or very target population growth (more complex data to access).For example, in Pittsburgh, PA - I would not invest in Class B or C retirement homes as that demographic is dropping drastically; I would invest in Class A - B core multifamily as that young professional and the educational base is growing.

Look at demographics, crime,school systems, economic development departments, planning commission, health of the county with budgets,etc.I like to invest in growing and safe areas.

Secondly you should also understand the demographic that rents in the area.

My greatest advice that I can give you is watch your property taxes and demographics of the area that you are investing in.