Just like any investment, check the neighborhood crime maps, demographics, employment, population growth and get to know the city. 

I want to start deep diving into neighborhoods, demographics, population and job trends, economic development, etc.

You can syndicate anything but let's say you do MF apartments since that has been a strong wealth creator that has earned its stripes and offers a favorable future based on a number of demographic, economic and behavioral trends. 

Phoenix had strong demographic and employment fundamentals coming into this pandemic.

Shifts between renters and buyers can affect home prices and types of homes that are in favor just like demographics affect stock markets.4) Rises in prices foreshadow further rises in prices.

And these are small business owners all across the country, not just an isolated demographic cross section.Where is the evidence pointing to a recovery?

@Rachel Leonard @Anna Watkins  As an aside, I'm always interested in following these demographic related conversations as they relate to Atlanta.  

I did 2oo plus loans in Detroit from 2001 to 2003 ish.. and enjoyed my time there.. then the socio demographic issues just got to intense and streets and blocks that were fine ended up being abandoned.. quite a tramatic experience for a kid from Cupertino CA... who never was raised or lived or even knew what an inner city upper east coast was all about..

I believe turnkeys are the best way to go as a beginner because it allows people to get into r.e. investing in an easier way.Also, by taking your time and doing your homework you will learn what the numbers and demographics are.

If so, the data from your past projects and data to support your market demographics (acquisition availability, buyer demographics, etc) should be enough to convince business people who are looking to invest.