Cant see why this time it will be any different. I

My chosen market differentiator.  

I think that it is important to differentiate between greed and ambition.

There are so many segments to this game you need to be differentiating between commercial-storefront, commercial residential, SFH, SF rental, geographic location and so on.

If you take a state like Alabama, North Carolina, or Missouri where they have headlines like "North Carolina recorded its deadliest day from the pandemic, after officials announced 34 new deaths" and you compare that to NY's 500-800 daily deaths, I can see why people in those states would be frustrated considering the lockdowns are nearly identical, yet what is actually happening is vastly different. I

Owners mistakenly ASSUME all PMCs offer the exact SAME SERVICES and PERFORM those services EXACTLY THE SAME WAY, so price is the only differentiator – and they often select the first PMC they call!

Owners mistakenly ASSUME all PMCs offer the exact SAME SERVICES and PERFORM those services EXACTLY THE SAME WAY, so price is the only differentiator – and they often select the first PMC they call!

You must find a way to differentiate yourself.Many of the selling strategies that were effective just a decade ago no longer work today.

Call County to verify Tax redemption period/back taxes owed/Tax sales/Tax Certs infoReview collateral file against Title report and confirm assignment chains match, vesting info matches, etcAs for conforming loans, it just means it fits within the parameters of Fannie Mae, Freddie Mac, FHA or VA guidelines with the biggest differentiator is the loan limit of $417K or less.   

We didn't plan it that way, but I'm a kick butt marketer too that used my skills to place her atop a huge pile of mediocre agents by differentiating through the use of her unique experience.