This may be our renter demographic but having a fully electronic system is a big selling point for our tenants.

I’m curious to know what demographic of people are renting your space outside of masters season? 

Family park--This is because of the demographic I prefer (see #5)4.

Is there an ideal demographic I should be targeting?

This should be your target demographic for tenants if there are good schools nearby.

I do think there is potential to invest in commercial retail depending on the location and demographics. 

Half of the Boomers have retired and the other half will be looking for places to retire.This is my demographic for my STRs: Boomers have money and they have time...and they have adult children with grand-babies.  

@Jordan Wisser follow the rail lines also take a look at the US Census data for info on area demographics and migration patterns (are people moving into or away from your target market?)

WEre your demographics and life styles are totally different than say the West coast or very upper east coast or generally the entire east coast any city within 30 miles of the water.In these markets you will in any city on any day have thousands of vacant homes that have either been left by owners just moving on... ( used to be foreclosures that has calmed down) and or burnt out landlords..

You just want to be careful about areas you look to buy in and make sure they are not declining...unless you're looking for that demographic.