Targeting your focus like this allows you to craft advertising that speaks directly to that market in a way that resonates with them. 

I gave permission in writing for tenant to replace the side door of garage with a door of her own with a window ac unit as she does craft and needed garage air conditioned. the original door was replaced but there were severe erosion on both the door jamb and walls which were not painted or repaired.Damaged blinds, no cleaning done, including floors, stovetops nor oven, nor fridge.

I wanted tp at least give it a whirl on here before crafting my own. 

My clients were the type to do antiques and made all sorts of crafts and were happy as clams. 30K is a yearly wage for many in my area.

I don't think she can write properly and I am afraid that if I wait around for her to craft such a letter, it will be ages before she gets her **** together to write a letter.

OK so now we get into audiences, and more specifically, targeting the ideal audience.Once you figure out how to target that ideal audience, now you have to figure out your message to that specific audience group.So extract their pains and desired situation and craft a message that COMPLETELY resonates with them.The better job you do the better success you have.Now ...before you even start... remember what I said.

Here below I have a list of what I am going to be using that has been specifically crafted for what I am doing by an attorney I plan to use.

Usually work related, sometimes for sporting events, weddings, arts and crafts shows, etc.

It's up to the attorney crafting it  to be as specific or general as you want.

I might be more inclined to take a strangers word if I was sipping on some FREE craft beer.