Michael always says getting tons of calls without a capture and fulfillment system in place is a waste of time and money, and I agree with him 100%And while I'm agreeing with him, I have to confess his answer on the previous page was 100% right on too.

. -- still, this guy is interested, so I'm just bird doggin this one because it's trash for wholesale.Conclusions: we're halfway through the month so I may get more calls yet, but already looking ahead for better lead capture next month.

Most look at the .35 cents or so and think great price where in reality they shouldn't look at any number other than that of conversion rates, ROI and more importantly the cost of the infrastructure for the capture and fulfillment systems of the mail types.In short if I were only sending a few thousand pieces on a rotation I would send Yellow Letters followed by a Zip Letter/Check and then a postcard.

Have a capture system and a presentation and buy a bucket load of houses.