It's more analytical and mathematical that emotional.

It represents nothing more than their totally cheap self serving spin.3) Wow what a thoughtful, analytical and compelling response - durrrrrrrrrrrrr4) Ditto5) More on the Kool-Aid uh - that sounds about your speed. 

I'm scoping out a potential project for an analytics tool for real estate and would love to learn how you gather your data.

Using these % (any analytical %'s actually) assume all properties are equal...which they are not.Using these "shortcuts", and rationalizing their use as being "rules of thumb", is just being lazy.

Buyers Real Estate Agent for analytics on farm area.

Scott, what you are asking for can be broken down into two distinct components (a) an analytical methodology for evaluating markets and (b) the data that you will apply to the methodology to arrive at your conclusions.The data is the easy part.

Specific skills are required, most of which everyone believes they possess when in actuality most don’t possess at all;  negotiating skill, analytical ability, marketing and sales skills. 4.

Find or pay to have a theme built (hope it converts visitors into leads well... most don't)Get hosting (most use really low grade sub $10/mo shared hosting)Come up w/ the proper content strategy (most don't have the experience to structure the content correctly to perform well or be a benefit for SEO)Write that contentAdd a bunch of plugins (which often times increase chance of vulnerability by hackers or slow things down... but all require the site owner to maintain the plugins)Dial the site in on mobile (most WP themes don't perform well converting visitors to leads on mobile, at any given time we're running 10-20 split tests across dozens of sites improving performance on our platform)Run split tests to continually increase performanceSetup your analytics correctly (we make it easy or use our built in analytics)Continue to update themes, plugins, WP (which isn't hard, it's very easy as you know... but many people don't want to do that)Keep up on the SEO trends / market trends (which we help our clients stay ahead of)etc. etc. etc.  100% anyone can use free or cheap tools to rank well in Google and in the case of a WP site... the simple fact of it being WP doesn't contribute to it ranking well at all.  

@Tyler Mutch Guys who use formulas to define "Their price" seem to do a lot of analytics while the rest of us are busy actually buying and selling properties.

With integrated accounting software, you can easily check tenant ledgers and run reporting for business analytics.