So you could look into how you can optimize the property. 

The number of weekly expireds comes to around 50 on average so a fairly small list, and I am looking to put them on a 1/wk campaign for probably 5 weeks.Has anyone found a postcard service that is optimal for small batch campaigns that you can setup once to run for weeks?

Can anyone recommend a good source for developing and optimizing such a website?

Many people into buy-and-hold want a portfolio of cashflowing properties free and clear so that they can enjoy the fruits of their labor instead of toiling away for an optimal ROE their whole life.

I have never seen a market that held for 10 or 15 years where any one strategy was optimal for profiting in RE.

.#8 Not Optimizing Website For Mobile Traffic - Make sure website is mobile friendly.

Unfortunately it is sometimes difficult to keep my optimism repressed.What about analyzing a neighborhood or market with these larger properties.

The point I'm making is that real estate should be treated as a strategic asset class rather than buying in a sub optimal market that doesn't achieve the investors goals or fit their criteria.

Is a direct transfer optimal?

The former activity may not be optimal overall.