So if consistency is a priority, then from a statistical standpoint you'll need bigger numbers on everything: more lead sources, more leads per source, etc.

This statistically has increased by open rate quite a bit.

Thanks for sharing your statistics!  

Also, does this statistic take into account the college degree that you also mentioned?

IMO, your data will not be statistically valid to predict a small real estate market in a city for more than it may require to find, buy, close and sell a property.

I'm going to post the same stats to you.https://finance.yahoo.com/news/credit-card-race-ag...So statistically that white male you are talking about is twice more  likely  to have a credit score over 720 than a black one. 

We calculate rent plus all debt payments as a percentage of gross monthly income.Our underwriters strive to analyze and balance all the information above to determine the statistical likelihood of a tenant paying their rent on time.ApprovalOnce an applicant is approved, we require a nonrefundable Holding Fee to make sure they are serious and don’t change their minds.

We calculate rent plus all debt payments as a percentage of gross monthlyincome.Our underwriters strive to analyze and balance all the information above to determine the statistical likelihoodof a tenant paying their rent on time.ApprovalOnce an applicant is approved, we require a nonrefundable Holding Fee to make sure they are serious and don’tchange their minds.

Do you have statistical data or experience to back up the lower numbers?

I don't know the building unit count statistic influx, but I can't believe it is anywhere close to the net migration (supply/demand fundamentals).