So as much as I hate for our investor clients to repeatedly lower the rent price, the market is always about price (perceived value) versus the competition.

What do you like about broker plus to go with that versus some of the others ?

@Robert Rixer, I don't know how creative these are, as many are common plays:Valet TrashFencing in first floor yardsProviding washer and dryers for added rentReserved, Covered parkingTech PackagesInternet and Cable contracts, with reimbursementsPayment Plan rents, with small service charge (i.e. bill 1/4 rent each week)Reserved Rental cabanas at poolPrivate pool party rental optionGolf Simulator in clubhouse - fee basedOn site, self serve car wash (quarter feeder style)Charged group fitness/personal training servicesGame room in clubhouse with monthly subscription for tenants (Xbox, Playstation, etc)Changing out high maintenance grass for astro turf or lower maintenance/lower water use shrubberyBut ultimately, I think a lot of NOI increases come from deep dive into understanding EVERY expense and finding ways to minimize them, and/or no outsource them.Train maintenance team on basic HVAC and appliance repairs (find way to get them licensed as needed)Buy paint sprayers for faster, easier turns versus having to hire a contract painter, and possibly repaint whole unit each timeStandardize all finishes, so you can buy in bulk, everything from hinges and door knobs to cabinets, paint colors, and light fixtures.Potentially get leasing people onto lower base salary with higher bonus potentialBulk/bundled insurance across portfolio (even better at scale is to self insure)Regularly test sprinkler systems for leaks.Non-NOI, but benefit to you: partner with insurance agency to get referral kickbacks from your tenant base for renter insurance.  

Although there is the caveat that unrepresented persons in contracts leads to lawsuits at about a 10x factor versus when both parties are represented.

And I feel the ideal portfolio can benefit from the diversification of both.First though, I'll add that you're comparing doing private lending (debt deals) directly versus passive syndication (which is typically equity).

Both adding an ADU and a brrrr are work, but the level of return of an ideal BRRRR is infinite versus a typical single ADU addition in SF zoned area has zero return until it recovers the initial negative position.  

Price versus value.

Find the pros and cons of short-term versus long-term and see where you lie.

Not interested in doing a 1031 exchange.With regards to taxes, what are the advantages / disadvantages of selling all of my rentals in 2025 versus one or two at a time per year. 

Other than that, it's a very landlord friendly state, rents are on the low side but price points are perfect for a new investor to get into versus say the west coast or sun belt.